• Generating More Revenue with Every Enrollment

    Many school owners feel uncomfortable, even guilty, when it comes time to raise prices and ask students for more money. Mike Metzger, MAIA Elite consultant, explains how you can generate more revenue per enrollment without bumping up prices. Learn the right way to set up a pricing structure, and why it’s one of the most important elements of your business.

  • Building A Big Business From Scratch

    Lynchburg, Virginia’s Lawrence Arthur, a scrappy 1970s fighter, grew his business from a small Virginia location to an association with 20 storefront schools and 20 more satellite operations. A low-profile, behind-the-scenes powerhouse, Arthur promulgates an Americanized style he created that leans toward training instructors and building champions. Some of his competition-oriented students have won world titles. Here, he shares his wisdom about what it takes to succeed beyond your wildest dreams.

  • Rock Steady Boxing: Fighting Parkinson’s Disease One Counter Punch At A Time!

    Founded in 2005, Rock Steady Boxing is a unique program giving Parkinson’s patients a chance to fight back against their invisible adversary. By emphasizing gross motor movement, balance and core strength, the combination of “sweet science” and sweat gives hope to those combating the disease.

  • Community Unity Defines School Owner’s Big Success

    Columbia, SC’s Mike Genova runs a thriving school with some 400 students and another 200 in his after-school programs. A big part of his success was his early evolution from a competitive fighter’s mindset to that of a businessman. That continual self-growth led him to a role as a community figurehead, where Genova even extends help to other local martial arts school owners!

  • Martial Arts Supershow: Our Industry’s Education Sensation!

    More than 2,000 attendees flocked to the ritzy MGM Grand Hotel & Casino in Las Vegas on July 6-8 for the 2017 Martial Arts SuperShow. This year marked the 16th annual of this extravaganza, the world’s largest martial arts business convention and tradeshow. Like its predecessors, MASS17 offered big educational benefits to everyone who attended, regardless of their martial art and style or the size of their school.

  • You Can Run An MMA School And Generate Over A Half-Million Dollars A Year!

    MMA has fought countless rounds since it was derisively called “human cockfighting” many years ago. It’s now a recognized pro sport with schools teaching it springing up all over the country. However, while some are tapping out of business soon after opening, Orlando’s Jungle MMA and Fitness boasts 400 active students and is on a steady path to being the Ultimate Financial Champion!

  • 10 Core Reasons Why Parents Enroll Their Children In Martial Arts.

    Children under 13 represent the majority in our field and offer a greater revenue opportunity than adult students. But closing a sale with this group can be challenging. Children don’t make purchases, parents do. This article is based on a recent cutting-edge study on parent-purchase motivation. The author provides insight to attract more students and close more sales.

  • Houston’s Unlikely Dynamic Duo

    Joshua Hong and Katarina Conrad are the diverse business partners who own and operate two thriving Eternal Martial Arts schools in the Houston area. Part of their success is based on how they changed the approach to kids and women’s programs. And their business has tripled since joining the Martial Arts Industry Association in 2014.

  • Solutions For Dealing With Hovering Parents

    This style of parenting has been called overprotective, over-controlling and over-perfecting. Even though today’s parents have good intentions, they often parent from a place of fear, anxiety, guilt and peer pressure. As a martial arts professional, you must be prepared to meet these parents head on so you can relate to them and retain your students.

  • Plotting A New Course! The MAIA Launch Program And The Schools It Propelled To Success

    The MAIA Launch program was built, in part to dispel the myth that getting more bodies through the front door is an automatic marker of success. The program focuses on the reality that making adjustments to the way a martial arts school is running can completely change the trajectory of that school.

  • Why Do I Need A Weapons Curriculum?

    See how you can incorporate Rudolph's advice into your curriculum boasting revenue and retention rates.

  • Business Self-Defense: Protect Yourself From These Unseen Opponents

    Michael A. Swain, Sr. Loss Control Specialist with Markel Insurance Company gives some tips to keep your school on the defense.

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