• Top 10 Reasons to Start an After-School Martial Arts Program

    After-school programs have provided many schools with a chance to get started on their full-time teaching journey. For others, it's been an additional source of revenue and way to serve their local communities. Gain insight from Stan Lee, creator of BlackBeltPrinciples.com, as he dives into the top 10 reasons to start an after-school martial arts program.

  • Four Steps to Selling – Learn How to Close the Deal

    When running a martial arts school, it is essential to know how to get new students. The problem with a lot of schools is that they know how to get in front of people or get a lot of leads, but they don’t necessarily know how to convert those leads into committed students. Collecting names and numbers is an essential first step, but you have to be able to get those prospective students to keep coming back.

  • Easy Marketing Ideas

    As martial arts school owners, we tend to know our trade very well but sometimes don’t really understand the business side of what we do. Sometimes, it helps to go back to the basics. Here are 10 easy to execute marketing idea to help you out.

  • Checklists for Communicating with Parents and Students

    Aside from teaching great classes, communication with students and parents is a vital part of maintaining a great program. There are different strategies for talking to junior students, their parents and adult students, however.

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