• Community Unity Defines School Owner’s Big Success

    Columbia, SC’s Mike Genova runs a thriving school with some 400 students and another 200 in his after-school programs. A big part of his success was his early evolution from a competitive fighter’s mindset to that of a businessman. That continual self-growth led him to a role as a community figurehead, where Genova even extends help to other local martial arts school owners!

  • Martial Arts Supershow: Our Industry’s Education Sensation!

    More than 2,000 attendees flocked to the ritzy MGM Grand Hotel & Casino in Las Vegas on July 6-8 for the 2017 Martial Arts SuperShow. This year marked the 16th annual of this extravaganza, the world’s largest martial arts business convention and tradeshow. Like its predecessors, MASS17 offered big educational benefits to everyone who attended, regardless of their martial art and style or the size of their school.

  • You Can Run An MMA School And Generate Over A Half-Million Dollars A Year!

    MMA has fought countless rounds since it was derisively called “human cockfighting” many years ago. It’s now a recognized pro sport with schools teaching it springing up all over the country. However, while some are tapping out of business soon after opening, Orlando’s Jungle MMA and Fitness boasts 400 active students and is on a steady path to being the Ultimate Financial Champion!

  • 10 Core Reasons Why Parents Enroll Their Children In Martial Arts.

    Children under 13 represent the majority in our field and offer a greater revenue opportunity than adult students. But closing a sale with this group can be challenging. Children don’t make purchases, parents do. This article is based on a recent cutting-edge study on parent-purchase motivation. The author provides insight to attract more students and close more sales.

  • Houston’s Unlikely Dynamic Duo

    Joshua Hong and Katarina Conrad are the diverse business partners who own and operate two thriving Eternal Martial Arts schools in the Houston area. Part of their success is based on how they changed the approach to kids and women’s programs. And their business has tripled since joining the Martial Arts Industry Association in 2014.

  • Solutions For Dealing With Hovering Parents

    This style of parenting has been called overprotective, over-controlling and over-perfecting. Even though today’s parents have good intentions, they often parent from a place of fear, anxiety, guilt and peer pressure. As a martial arts professional, you must be prepared to meet these parents head on so you can relate to them and retain your students.

  • Plotting A New Course! The MAIA Launch Program And The Schools It Propelled To Success

    The MAIA Launch program was built, in part to dispel the myth that getting more bodies through the front door is an automatic marker of success. The program focuses on the reality that making adjustments to the way a martial arts school is running can completely change the trajectory of that school.

  • Why Do I Need A Weapons Curriculum?

    See how you can incorporate Rudolph's advice into your curriculum boasting revenue and retention rates.

  • Top 10 Reasons to Start an After-School Martial Arts Program

    After-school programs have provided many schools with a chance to get started on their full-time teaching journey. For others, it's been an additional source of revenue and way to serve their local communities. Gain insight from Stan Lee, creator of BlackBeltPrinciples.com, as he dives into the top 10 reasons to start an after-school martial arts program.

  • Four Steps to Selling – Learn How to Close the Deal

    When running a martial arts school, it is essential to know how to get new students. The problem with a lot of schools is that they know how to get in front of people or get a lot of leads, but they don’t necessarily know how to convert those leads into committed students. Collecting names and numbers is an essential first step, but you have to be able to get those prospective students to keep coming back.

  • Easy Marketing Ideas

    As martial arts school owners, we tend to know our trade very well but sometimes don’t really understand the business side of what we do. Sometimes, it helps to go back to the basics. Here are 10 easy to execute marketing idea to help you out.

  • Checklists for Communicating with Parents and Students

    Aside from teaching great classes, communication with students and parents is a vital part of maintaining a great program. There are different strategies for talking to junior students, their parents and adult students, however.

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