Petra Robinson is a fitness guru. She is the face of Strong by Zumba and explains how adding a group fitness curriculum to your school can be very successful.
Unlike the busy fall season, summer tends to be a slower and less-profitable time for martial arts schools. When the weather turns warmer and the kids get out of school, the “summertime blues” set in. Many academies struggle to enroll new members and keep students on the mats. Here’s a reality-based plan on how to chase those blues away and have a fun and successful summer.
Sifu Harinder Singh overcame a series of brutal personal disasters to become a larger-than-life role model who is reshaping old ideas of how and why we should train. His mission is to empower instructors to be able to solve the problems facing modern martial artists. Singh has established over 50 Jeet Kune Do Athletic Association branches globally, and his programs have been taught to more than 100 elite military, police and government agencies
Schools struggle to keep staff members. Ensure you are doing everything you can to keep the young professionals in which you have invested. Stop creating temporary solutions and develop permanent ones for instructor professionalism in your school. You can do this by mentoring your young professionals so they grow in and outside of your business.
After years of perfecting his physical martial arts skills, 6-time karate world champion Mike Guido of Clovis, CA attended his first Martial Arts SuperShow convention in 2011. For Guido, it was love at first sight. The energy of the event, the contacts and, most importantly, the insights he gained on how to become his own boss were life-changing.
The Flow is a dynamic new weapons training system designed by World Champion Jackson Rudolph. The program is designed to provide up to a year of bo staff training and push your students to learn new techniques and be more creative. In his article, Jackson reveals why he created the program and details how it can improve your curriculum.
Steve Butts, owner of three Martial Arts America schools in the general Pensacola, FL, area, has found a niche in what is often an oversaturated marketplace. By combining gymnastics and a mix of martial arts styles, Butts has kids flipping, tumbling, punching and kicking by the hundreds into his Ninja Nation program.
Here are some unfortunate statistics: less than 2/3 of all students who study at college will graduate with a degree. Between 40 and 50 percent of marriages end in divorce. And, on a personal note, many of the students who come into our dojos for lessons, seemingly bright-eyed and eager to learn, will one day stop showing up.
California’s multi-talented Herb Perez is the very definition of a Renaissance man. He’s an extremely successful school owner, an attorney, a city councilman and former mayor, and an academic! Oh yes, he’s also a retired Olympic taekwondo gold medalist. Meet this uniquely-gifted martial arts master who applies a winner’s mentality to conquer every endeavor he takes on!
At first glance, the recent resurgence in the popularity of martial arts-based fitness classes, like cardio kickboxing, might seem irrelevant to martial arts school owners. However, it actually represents a huge opportunity.
Taekwondo Masters Rondy McKee and Teri Lee are two of the most accomplished school owners in the U.S., with some 2,700 active students between them. But success didn’t come easily to either woman. For years, they fought their male counterparts, who sought to suppress, or take credit for, their every achievement. Overcoming this attitude took a combination of smarts, patience and guts. In the process of creating their individual martial arts empires, McKee and Lee also became role models for women and men alike.
Jackson Rudolph is a popular seminar instructor at martial arts schools. However, Rudolph says that many of the school owners who hire him for seminars don’t actually let their students compete. They just want a seminar to raise excitement. Rudolph stresses that, while there is nothing wrong with this, school owners are missing a valuable opportunity. Tournament competition can benefit the school, as well as the students.
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