Jackson Rudolph is a popular seminar instructor at martial arts schools. However, Rudolph says that many of the school owners who hire him for seminars don’t actually let their students compete. They just want a seminar to raise excitement. Rudolph stresses that, while there is nothing wrong with this, school owners are missing a valuable opportunity. Tournament competition can benefit the school, as well as the students.
Lynchburg, Virginia’s Lawrence Arthur, a scrappy 1970s fighter, grew his business from a small Virginia location to an association with 20 storefront schools and 20 more satellite operations. A low-profile, behind-the-scenes powerhouse, Arthur promulgates an Americanized style he created that leans toward training instructors and building champions. Some of his competition-oriented students have won world titles. Here, he shares his wisdom about what it takes to succeed beyond your wildest dreams.
The appeal of learning self-defense is huge -- if not to your students, to their parents. Offering a Stranger Danger course is a great way to give back to your community, and, if you offer it to the public at a free or discount price, can draw new potential students to your dojo. Local elementary or middle schools may also be interested in hosting a self-defense course.
Founded in 2005, Rock Steady Boxing is a unique program giving Parkinson’s patients a chance to fight back against their invisible adversary. By emphasizing gross motor movement, balance and core strength, the combination of “sweet science” and sweat gives hope to those combating the disease.
Columbia, SC’s Mike Genova runs a thriving school with some 400 students and another 200 in his after-school programs. A big part of his success was his early evolution from a competitive fighter’s mindset to that of a businessman. That continual self-growth led him to a role as a community figurehead, where Genova even extends help to other local martial arts school owners!
More than 2,000 attendees flocked to the ritzy MGM Grand Hotel & Casino in Las Vegas on July 6-8 for the 2017 Martial Arts SuperShow. This year marked the 16th annual of this extravaganza, the world’s largest martial arts business convention and tradeshow. Like its predecessors, MASS17 offered big educational benefits to everyone who attended, regardless of their martial art and style or the size of their school.
MMA has fought countless rounds since it was derisively called “human cockfighting” many years ago. It’s now a recognized pro sport with schools teaching it springing up all over the country. However, while some are tapping out of business soon after opening, Orlando’s Jungle MMA and Fitness boasts 400 active students and is on a steady path to being the Ultimate Financial Champion!
Children under 13 represent the majority in our field and offer a greater revenue opportunity than adult students. But closing a sale with this group can be challenging. Children don’t make purchases, parents do. This article is based on a recent cutting-edge study on parent-purchase motivation. The author provides insight to attract more students and close more sales.
Joshua Hong and Katarina Conrad are the diverse business partners who own and operate two thriving Eternal Martial Arts schools in the Houston area. Part of their success is based on how they changed the approach to kids and women’s programs. And their business has tripled since joining the Martial Arts Industry Association in 2014.
This style of parenting has been called overprotective, over-controlling and over-perfecting. Even though today’s parents have good intentions, they often parent from a place of fear, anxiety, guilt and peer pressure. As a martial arts professional, you must be prepared to meet these parents head on so you can relate to them and retain your students.
The MAIA Launch program was built, in part to dispel the myth that getting more bodies through the front door is an automatic marker of success. The program focuses on the reality that making adjustments to the way a martial arts school is running can completely change the trajectory of that school.
See how you can incorporate Rudolph's advice into your curriculum boasting revenue and retention rates.
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